It’s easy to use Pinterest to increase website traffic. Pinterest can be an effective way for therapists to gain visibility and increase visitors to their websites. In fact, Pinterest is the biggest referrer to my therapy website.
Last week, I gave you some tips on creating pin-worthy images. Creating eye-catching images is key to getting your images pinned hundreds or thousands of times. No matter how great your blog post is, people are not going to pin the stock photo you used! Take the time to create an original image to accompany your post. This encourages others to pin images from your website and blog.
Make a Pinterest business account
You also want to create your own Pinterest account. You can easily do this by visiting Pinterest.com or using their app. Create a business account (it’s free), so you can access all of the analytics for your account. This shows you which of your images are most popular and how many people click-through to your website. This is important. You don’t just want people pinning your images, you want them to actually visit your website to read your posts, buy your products, and learn about your services.
Be sure to fill in all of the fields for your account. By adding your picture, website, and description, you are helping people find your Pinterest account. People are more likely to follow you when they know what your account is about!
Pinterest is like a virtual file cabinet. You can create as many “boards” as you like (think of these as filing drawers) to organize the webpages that you want to save. For example, you can create a board called “Self-esteem” and another called “Depression” and save articles or memes that you want to access again. By saving them to the appropriate board, you’ll know right where to find them! And everyone who follows you will be able to find them and benefit as well.
You also want to create a description for each board. Again, this will help people find your boards. Pinterest is a powerful search engine in this regard.
Another cool feature on Pinterest is that you can create secret or private boards that only you can see. So, for example, I might make a private board called “blog post ideas” that I don’t want all of my followers to see. Or you could create private boards for your personal interests that you want to keep separated from the public boards you create on your business account.
Join group boards
And my final tip on how to use Pinterest to increase website traffic and build a following is to join group boards. There are multitudes of group boards on Pinterest for people with shared interests. Look for boards focused on mental health, couples, personal growth, self-help, inspirational quotes, or whatever your niche is. When you follow a group board you will be able to see what is pinned by the members. You also want ask the admin to add you as a collaborator on the board. This allows you to add pins to the group board and is an excellent way to get more views for your pinned images.
Do you want to learn more about using Pinterest and other strategies to get more website visitors? I’m teaching an online class just for therapists and coaches who want to improve their blogging and writing skills so they can Get Noticed! I’d love to have you join me. Join the interest list for details on the next session.
© 2016 Sharon Martin, LCSW. All rights reserved.