Have you thought about starting a blog? Or maybe you started a blog but found it was a lot of work. Blogging can be challenging, but it does pay off in more ways than you might imagine! Blogging is a powerful marketing tool, creative outlet, and wonderful way to share your gifts with the world. Read on for more of the 14 benefits of blogging for therapists and coaches.
What are the benefits of blogging?
1) Attract ideal clients
Most successful private practice therapists and coaches find that they do their best work and are more satisfied when they work with clients who are a good match for their training, skills, interests, and personality. Writing blog posts that targeted to answer the questions and concerns of your ideal clients, will attract clients that you’re excited to work with and can effectively treat. Having a blog will get more ideal clients visiting your website and scheduling appointments.
2) Improve SEO on your website
Most people research therapists online. You want your website to show up at the top of your potential clients’ search. Search Engine Optimization (SEO) is the process of getting organic traffic from search engines to your website. Good SEO requires choosing the best key words or search terms and using them on your website. Search engines, like Google, are looking for high-quality new content when they rank a website in their search results. Blogging consistently is the best way to add new content and keywords to your website.
3) Be seen authentically so potential clients can get to know, like, and trust you
Blogging is a way to share a bit of your personality, approach, and experience with your readers. Potential clients are more interested in finding a therapist that they know, like, and trust than whether you use psychodynamic or cognitive behavioral therapy. They want to know what they can expect and whether you’ll be able to help them. Writing authentically — the phrases you use, your sense of humor, the stories or analogies you choose, and the images you select, gives people an idea of who you are.
4) Gain credibility
The more you write about a particular subject, the more credibility you will gain as an expert. So in addition to formal training, writing about a subject can help establish your expertise in the field.
5) Stand out in your niche
It’s not just clients or customers who read your blog. Other professionals are likely to read your articles and take notice, as well. As your credibility builds, you’ll be seen as a go-to expert in your niche which can lead to new opportunities for professional growth.
Do you feel anxious about your writing skills or your clinical skills? Many therapists come into blogging feeling unsure about how to do it; they doubt whether they have anything meaningful or original to say. The more you blog, the better you’ll get at it and as you begin to attract more clients and gain credibility, your confidence will skyrocket. And that increased confidence can lead to better clinical work, exploring new avenues in your business, taking risks, and charging more for your services!
7) Organize your ideas and interventions
If you’re like me, you have a lot of ideas, clinical information, and experience swimming around in your brain. Blogging helps me organize my ideas and interventions into a useable format.
8) Strengthen your clinical skills
Some of the therapists who took the last session of my class, Blog Like a Pro, mentioned that blogging regularly was strengthening their clinical skills. To be honest, I hadn’t considered this before they said it. But once they did, I recognized how true it was. Writing reinforces concepts and ideas. And when I blog, I research my topics and work on presenting them in ways that clients can easily understand.
9) Provide hope, information, and simple strategies to a wide audience
Most of us see clients 1:1 in our offices, which really limits the number of people that we can help. Blogging allows us to share our training with thousands of people, give back to the community and provide hope and healing to those in need. In my experience, it’s deeply satisfying to hear from readers who are grateful for my blog posts and feel understood and hopeful as a result.
10) Connect with other professionals in your niche
Another benefit of blogging is connecting with like-minded therapists and professionals in related fields. These professionals might become your referral sources, collaborators, consultants, and friends. It’s been an unexpected joy for me to connect with new people who share my goals and passions through blogging.
11) Build a social media following and/or author platform
Most people use some form of social media and they’re using it more and more to find answers to their questions and research local businesses. This is why therapists need a social media following. And in order to get people interested in following you on Facebook or Twitter, you need relevant content to share. Blogging creates a steady stream of content for you to share and discuss on social media. My social media following has exploded since I started blogging regularly. You can see what I post on Facebook or Pinterest, as an example.
12) Get noticed by publishers and journalists looking for experts to interview
Publishers are looking for authors and journalists are looking for sources for their health and relationship stories…and they’re looking online at blogs and social media accounts to find these experts. I have done interviews for stories in major publications and have had several publishers call me to discuss book ideas all because they read my blog posts, which established by credibility and expertise.
13) Create opportunities such as speaking gigs, teaching, mentoring, collaborating on summits or workshops
Do you want to grow your business as a speaker, professor, trainer, coach, or consultant? Blogging can help you get noticed as an expert in your niche and attract opportunities such as teaching classes, training other therapists, collaborating on summits or podcasts, and paid speaking jobs.
14) Share your passion for helping others
Perhaps the greatest joy of blogging is being able to build awareness and support for mental health. Blogging can help educate, decrease stigma, and inspire people.
Blogging doesn’t have to be complicated or arduous. If you want to experience the benefits of blogging, join the next session of my Blog Like a Pro class and get support, skills, and personal feedback to make your blog an invaluable tool in your business.
©2017 Sharon Martin, LCSW. All rights reserved.
Photos courtesy of Unsplash.com