Posts in category marketing

5 Tips for Writing Web Copy for your Therapy Website

5 Tips for Writing Web Copy for your Therapy Website

Marketing your Therapy Practice Your website is one of your most important marketing tools! Most people start looking for a therapist with an internet search, hoping to find a therapist’s website that they can relate to. Even when a potential client is referred to you by a trusted friend or physician, they probably still want […]

Blogging Stumbling Blocks: Overcoming Comparison, Criticism, Perfectionism

Blogging Stumbling Blocks: Overcoming Comparison, Criticism, and Perfectionism #blogging #perfectionism #marketing #criticism #confidence

  Blogging is one of the most effective ways to market your counseling practice or coaching services and share your expertise and training with others. But many therapists don’t blog consistently. It’s not because blogging is so complicated. It’s because we don’t feel confident. We worry that we’re not very good at it or that […]

How Psychotherapists Can Get Free Publicity and Media Exposure

How Psychotherapists Can Get Free Publicity and Media Exposure

  Have you ever noticed that some people get their name in the spotlight over and over again?   You know, those experts in your industry who have a to-die-for section of shiny “As Featured In” logos on their website and are constantly getting featured in the media.   What’s their trick for getting publicity […]

6 Blogging Tools that Make Blogging Faster and Easier

6 Blogging Tools that Make Blogging Faster and Easier

  My colleagues and the students in my blogging class frequently complain that blogging takes a lot of time. Naturally, if blogging is a time-consuming or difficult process for you, you’re likely to procrastinate or not do it at all. Yes, it can take a good chunk of time to put together a well thought […]

3 Tips for Effectively Marketing Your Psychotherapy Practice

3 Tips for Effectively Marketing Your Psychotherapy Practice

  Most psychotherapists find they need to use a variety of marketing strategies to build a profitable psychotherapy practice and attract clients. The good news is we have lots of options when it comes to marketing our private practices!   Marketing your psychotherapy practice might include: Paid directories like Psychology Today or Good Therapy Creating […]

14 Benefits of Blogging for Therapists and Coaches

14 Reasons Every Therapist Should Blog

  Have you thought about starting a blog? Or maybe you started a blog but found it was a lot of work. Blogging can be challenging, but it does pay off in more ways than you might imagine! Blogging is a powerful marketing tool, creative outlet, and wonderful way to share your gifts with the […]

Are You Anxious About Blogging?

Are You Anxious About Blogging?

  Are you anxious about blogging? A lot of therapists feel anxious about blogging. It can be a bit intimidating when you’re first getting started, but I assure you that you can overcome your blog writing anxiety. Do you wonder if you’re a good writer? Do you hesitate every time you go to push publish? […]

Use Pinterest to Increase Website Traffic to Build Your Private Practice

Use Pinterest to Increase Website Traffic to Build Your Private Practice

It’s easy to use Pinterest to increase website traffic. Pinterest can be an effective way for therapists to gain visibility and increase visitors to their websites. In fact, Pinterest is the biggest referrer to my therapy website. Create images Last week, I gave you some tips on creating pin-worthy images. Creating eye-catching images is key […]