With a little work, you can drive traffic with Pinterest to your private practice therapy website.
1.Write a fantastic blog post that will speak to the clients and readers you hope to attract.
2. Create an awesome pinnable image. The easiest place to do this is on Canva.com. Canva has pre-sized templates that are already optimized for all social media platforms. You can choose the one for Pinterest which is 735px X 1102px. Here’s an example of an image I made in this size:
Pinterest favors long, vertical images.
If I have more text, I make an even longer image like this one:
This has been one of my most popular images. It’s been pinned over 100,000 times!
As you can see, I make my images simple and easy to read. You can certainly make more complicated and detailed info graphics, if you want. I suggest spending some time on Pinterest looking at what catches your eye and what’s popular.
3. Upload the image and add an image title, description, and alternative text that include your keywords.
Now your blog post is ready to be pinned! Be sure that your blog has social media sharing buttons including Pinterest, so it’s easy for readers to pin your images.
Stayed tuned: my next post will cover how to set up your Pinterest boards, gain followers, and maximize the number of people seeing and re-pinning your images.
Creating a valuable blog post and image are only the beginning. You also need to get your posts in front of people who want to read them!
Do you want to learn more about using Pinterest and other strategies to get more readers? I’m teaching an online class just for therapists who want to improve their blogging and writing skills so they can Get Noticed! I’d love to have you join me. Join the interest list today to receive details on upcoming classes.