Have you tried blogging?
Blogging is only a successful marketing strategy if you can get people to read your blog posts.
How can you get people to read your therapy blog?
I’ve been facilitating Blog Like a Pro – an online blogging class for therapists – for a few years now and I see therapists have two main problems with their blogging: 1) They aren’t consistent and give up too quickly; 2) They write about generic mental health topics which don’t speak to their ideal clients.
Consistency is essential in blogging – especially if you’re a new blogger.
For new bloggers, I recommend writing a new post 2-4 times per month. Keep in mind that blogging isn’t a short-term marketing plan. It takes time for your content to get indexed by search engines (like Google). Adding new content (blog posts) to your website will help search engines identify it as trustworthy and credible, increase its SEO (search engine optimization), and move it up in search rankings.
Consistency will also help you build a following of interested readers. I look forward to watching a new episode of This Is Us on TV every Tuesday – and I’m disappointed when there isn’t one. And my readers can count on me to publish a new blog post every Friday. Consistency helps keep readers engaged and interested. So, I encourage you to try to keep to a regular schedule (every Friday or every other Tuesday). Doing so will also help you develop a habit of writing consistently, which makes the process easier.
The more you blog, the better the results will be.
Write for a niche
The other key to blogging successfully is to write for a targeted niche. Be very clear about who the potential clients are that you’re marketing to and write about issues that matter to them.
Your blog posts should answer specific questions and provide concrete information, resources, or actionable steps that the reader can use. One way to do this is to think about what your ideal clients are typing into Google. Remember, your clients aren’t just looking for a therapist, they’re looking to solve particular problems (and therapy is a way to do that).
Most clients want to see a therapist who is a specialist in their area of concern. Blogging is an easy way to showcase your expertise in your niche. For example, if your blog is full of articles about overcoming the struggles of being a highly sensitive person, I’ll know that you’re skilled in this area. However, if your blog has some articles about highly sensitive people, some about infidelity, and some about postpartum depression, I’ll be less convinced.
When your blog is very niched it can also become a valued resource for people with this issue. You may have readers from all over the world who will never become clients but will still benefit from reading your blog posts. And when this happens, you have the potential to extend your work in other ways – perhaps creating online courses, meditations, books, or other products of interest to your niche.
Blogging is a powerful marketing tool. It does take some time and effort, but therapists can get amazing results when they blog consistently and write for a targeted niche.
If you’d like to learn how to blog more effectively, sign-up for the Blog Like a Pro class!
©2019 Sharon Martin, LCSW. All rights reserved.