There is A LOT of information on the internet about how to blog. It is overwhelming! Blogging for therapists doesn’t need to be complicated. Don’t get caught up in all the fine points of blogging. As therapists, we have expertise and a desire to help others. Blogging is an easy way to provide useful information to many people.
I like reading blogs. In addition to mental health blogs, I really enjoy cooking blogs. Obviously, I’m drawn to the recipes that suit my palette and lifestyle. But I also realized that I enjoyed getting to know the cooks who are writing the blogs. Their personalities come through in their writing styles and personal stories. Your blog can also help potential clients get to know your personality and therapeutic approach before they even call you.
What is a Blog?
- A blog is simply a group of short articles on a particular subject that are self-published on your website.
- Blogging attracts ideal clients to your business.
- It helps potential clients get to know you and build trust with you.
- Blogging builds SEO and brings traffic to your website.
- Blogging increases your credibility as an expert, which can lead to more clients, speaking gigs, opportunities to guest blog on larger sites.
- It brings your unique message to a wider audience.
- It provides value to your community.
Tips for Successful Blogging:
- Don’t overthink it.
- You have something important to say that can help people right now.
- Who is your audience? Who are you trying to help with your post?
- Post consistently. I suggest once per week.
- Aim for 500-750 words per post. (This is a very rough guideline. Your post should be as long as it needs to be.)
- Write as you speak; keep it casual.
- Use bullet points or numbered lists for easier reading.
- Leave plenty of white space on the page (don’t over crowd).
- Remember many are reading on their phones.
- Always include a picture or create a graphic.
- Write about what you know.
- Keep a running list of topic ideas.
- Find inspiration all around you (current events, local news, books or articles you read, seasons or holidays, themes you see in your clients or friends).
- It doesn’t have to be perfect.
- Share on social media.
- Include a call to action such as an invitation to call you or join your mailing list, but don’t make your posts overly salesy. That’s a turn off to readers.
These tips can be downloaded here for easy reference.
I like to write and find it a (generally) enjoyable process. Like everything, there is a learning curve. You will get faster and more skilled at blogging the more you do it.
I was also featured on the Selling the Couch podcast. Be sure to check out episode 37 for my interview with Melvin Varghese all about blogging for therapists.
Want to learn to crank out quality content that people really want to read? I invite you to join the interest list for my upcoming online writing and blogging class for therapists. I’m really looking forward to getting this new program started. Details coming soon!