Posts tagged marketing

Blogging Stumbling Blocks: Overcoming Comparison, Criticism, Perfectionism

Blogging Stumbling Blocks: Overcoming Comparison, Criticism, and Perfectionism #blogging #perfectionism #marketing #criticism #confidence

  Blogging is one of the most effective ways to market your counseling practice or coaching services and share your expertise and training with others. But many therapists don’t blog consistently. It’s not because blogging is so complicated. It’s because we don’t feel confident. We worry that we’re not very good at it or that […]

How Psychotherapists Can Get Free Publicity and Media Exposure

How Psychotherapists Can Get Free Publicity and Media Exposure

  Have you ever noticed that some people get their name in the spotlight over and over again?   You know, those experts in your industry who have a to-die-for section of shiny “As Featured In” logos on their website and are constantly getting featured in the media.   What’s their trick for getting publicity […]

6 Blogging Tools that Make Blogging Faster and Easier

6 Blogging Tools that Make Blogging Faster and Easier

  My colleagues and the students in my blogging class frequently complain that blogging takes a lot of time. Naturally, if blogging is a time-consuming or difficult process for you, you’re likely to procrastinate or not do it at all. Yes, it can take a good chunk of time to put together a well thought […]

3 Tips for Effectively Marketing Your Psychotherapy Practice

3 Tips for Effectively Marketing Your Psychotherapy Practice

  Most psychotherapists find they need to use a variety of marketing strategies to build a profitable psychotherapy practice and attract clients. The good news is we have lots of options when it comes to marketing our private practices!   Marketing your psychotherapy practice might include: Paid directories like Psychology Today or Good Therapy Creating […]

5 Tips to Reduce Blogging Overwhelm

5 Tips to Reduce Blogging Overwhelm

Sometimes blogging feels overwhelming Is blogging overwhelming? Does the idea of writing a blog stress you out? If so, you’re not alone! My colleagues often tell me they love the idea of blogging consistently, but the reality of it is a bit overwhelming. Either they don’t know where to start or they get off to […]

14 Benefits of Blogging for Therapists and Coaches

14 Reasons Every Therapist Should Blog

  Have you thought about starting a blog? Or maybe you started a blog but found it was a lot of work. Blogging can be challenging, but it does pay off in more ways than you might imagine! Blogging is a powerful marketing tool, creative outlet, and wonderful way to share your gifts with the […]

How Guest Blogging Can Help or Hurt Your Business

How Guest Blogging Can Help or Hurt Your Business

What is guest blogging? Guest blogging is writing a blog post for publication on a blog or website other than your own.   What is the purpose of guest blogging? Guest blogging can be an effective way to build credibility and share your writing with a larger or different audience. It also brings new traffic […]

How to Build a Facebook Audience

How to Build a Facebook Audience. How therapists can build an audience on Facebook or Facebook fans to market private practice

  Facebook is an effective and free way to market your private practice and therapy services. It takes some time and hard word to build a Facebook audience, but it can be well worth the effort.   My fellow private practice colleagues often ask me how I got over 5,000 Facebook fans on my Facebook […]