Registration for the fall session of Blog Like a Pro will be open from September 5th – September 19th, 2018.
“Sharon was very responsive during class and gave personalized feedback. She went above and beyond to help everyone in the class meet their goals. Somehow she was able to meet everyone where they are, challenge and push us to be a better blogger, and provide hope and inspiration.”
-Erika Labuzan-Lopez, LMFT, LPC
Welcome! I’m Sharon Martin, LCSW and the facilitator of the “Blog Like a Pro” coaching program. As a writer and long-time blogger published in PsychCentral, The Good Men Project, Redbook, Real Simple, and Live Strong, I love helping other therapists gain confidence in their blogging skills and share their unique voice with the world.
Twice a year I offer a self-paced, online program for therapists of all kinds (psychotherapists, music therapists, art therapists, physical therapists, psychologists) and helping professionals who want to take their writing to the next level. Many of the class participants are growing a private practice and want to effectively market to their ideal clients. Others are hoping to increase their online presence, learn how to get quoted in or write for larger websites or build an author platform. Blogging is an excellent way to accomplish all of these goals. I invite you to learn more about my blogging class for therapists and find out how it can help you achieve your business goals.
Why a blogging class for therapists?
We all know that blogging is a great way to attract ideal clients and make Google love your website, but there are plenty of other benefits to blogging.
Blog Like a Pro is an online, self-paced blogging class providing instruction, support, personalized feedback, and accountability to help you achieve your goals to blog regularly, improve your website SEO, attract clients, and build an online presence and social media following.
Blog Like a Pro is a blogging class for therapists who:
- Understand the basics of blogging and have written a few posts, but want to fine-tune their writing and expand their reach
- Want to attract clients ideally suited for their niche and approach
- Feel anxious about blogging
- Aren’t sure what to write about
- Find blogging overwhelming or time-consuming
- Struggle to consistently write and post new content on their blogs
- Wish more people would read their blog posts
- Wonder if they have anything new or interesting to write about
- Want to understand more about SEO and keywords
- Want to be published beyond their own blog or build an author platform
- Increase their credibility
Sharon is awesome! She’s very active with all participants, gives wonderful feedback, and her class is so thorough. Whether you’ve never blogged before or are a seasoned blogger, you’ll definitely benefit from this class! – Norine Vander Hooven, LCSW
“The class was rich with information and resources to take blogging to the next level. It is more than your basic blogging course. The materials provided are great for ongoing reference when I am creating an article and want to remember the key components to make it stand out.” — Tara Murphy, LPC, LADC
Blog Like a Pro Class Goals
There are 8 core modules in the Blog Like a Pro program. Each emphasizes a different aspect of blogging to help you build your skills and learn how to write blog posts that will attract ideal clients and readers.
Module 1: Identify your audience. Learn how to identify the most important characteristics of your ideal clients/readers, choose engaging topics that will resonate with potential clients, and establish you as an expert in your niche.
Module 2: Anatomy of a Good Blog Post. Learn all the details that distinguish a good blog post from an outstanding blog post. You’ll establish your own writing voice and style, choose images and titles that attract readers, and understand how to effectively use a call to action.
Module 3: Maximize your productivity. Learn tips and tricks to increase your productivity, write more efficiently, and structure your writing.
Module 5: Use Social media to build readership. Learn to use social media to build a following, consistent branding, and find new places to share your content.
Module 6: Write for a bigger audience. Increase your credibility by mastering HARO to get quoted, select the right media outlets to write for, and learn how to submit your writing to editors and media outlets. Plus, get a copy of my list of over 30 websites that accept articles from therapists!
Module 7: Collaborating with others to increase your reach. Learn the pros and cons of guest blogging and how to choose collaborative projects that will expand your business.
Module 8: Tackle comments, criticism, confidence & other concerns. In the final module, you’ll learn how to deal with positive and negative comments on your blog, increase your confidence, protect your copyright, and deal with other blogging stumbling blocks.
Blog Like a Pro Class Details
This is a self-paced class meaning you will have access to all of the class materials and can work on them whenever it’s convenient for you. There is no start or end date for the class.
The class includes:
8 Instruction Modules in downloadable PDF format
- Identify your audience
- Anatomy of a Good Blog Post
- Maximize your productivity
- How to use SEO on your blog
- Use Social media to build readership
- Write for a bigger audience
- Collaborating with others to increase your reach
- Tackle comments, criticism, confidence & other concerns
8 Worksheets to help you put what you’re learning in the modules into action
The Blog Post Planning Worksheet
The Therapist’s Writing Submission List
8 Audio Files reinforce the core concepts in each module
The Goal Setting Worksheet
Access to our private Facebook Group for additional resources, accountability, and personal feedback – ask unlimited questions, share your blog posts, collaborate with your peers, and coaching from Sharon
Registration & Fees
Registration is only open from September 5th through September 19th. Don’t miss out!
$279 includes immediate access to all class modules, worksheets, audio files, and the private Facebook group.
Please note that class fees are non-refundable.
Your Class Facilitator
I love working one-to-one with clients, but as a sole practitioner, I can only see a limited number of people in my private practice. Writing allows me to have an impact and help many more people. I went from writing a handful of posts on my own blog to being quoted in major print magazines and writing for large online publications. I used to agonize over writing just one post (that hardly anyone read) to putting out multiple posts every week that are read by thousands of people. I went from paying for ineffective advertising for my private practice to using blogging as my primary marketing tool which effectively targets my ideal clients. I can show you how to do the same for your business!
There are many online blogging classes available. However, this class was developed by a therapist for therapists. I’m in the trenches with you writing, seeing clients, and running my private practice. I know the struggles of finding time to write in addition to your other professional and personal obligations and interests.
I am a regular contributor to PsychCentral and The Good Men Project and have been quoted in numerous publications including Redbook and Real Simple magazines. I’m also writing my first book (the publisher sought me out as a direct result of my blogging). My writing has also been instrumental in growing my social media presence and being asked to do radio interviews, major print magazine interviews, and a multitude of podcast interviews.
I’m not an editor or journalist by training. And you don’t need to be either. You can succeed in sharing your message and building a successful business by writing with your authentic voice and I can help you!
“Sharon Martin’s Blogging Class is so helpful. Her wisdom on blogging is unmeasured. I got so much out of it!” -Jennifer Huggins, Psy.D.
“If you are a therapist who is interested in blogging I would highly recommend Sharon’s class! I learned a tremendous amount from both Sharon as well as seeing the work of other bloggers in the class.” -Jim Arjani, LMFT
“Step by step instructions and personal attention while nudging us to produce. I found that what really was of value to me was the accountability and peer pressure (not at all generated by anyone but my own nudging) to produce and step out of my perfectionism and just write. Sharon pays incredible attention to all our posts!” -Kimberly Sandstrom, LMFT
“Sharon was so supportive and helpful in any questions I had. She really helped me focus on what and how to structure my blogs, helped with my website issues I was having and taught me so much about blogging!” -Norine Vander Hooven, LCSW
“I’ve known Sharon for years and have thoroughly enjoyed her blog on Psych Central. I recently took her blog course and was really impressed with her resources and knowledge about everything blog related! I found her feedback invaluable and felt like she could refocus me when I got confused in the process. The tips she gave that were incredibly useful right away! I highly recommend taking this course if you want to learn how to create an effective, impactful blog that attracts your ideal client. She is a true master at that!” -Michelle Farris, LMFT, Counseling Recovery
“Sharon Martin, LCSW, is not only one of my favorite columnists on the Good Men Project, but a true voice for therapists who need to perfect their voices for a cyber-audience. Her weekly writing always inspires and touches the lives of thousands…I’m excited each week to see what she is writing and…I’m proud to have her in my circle of writers.” -Jeremy McKeen, Lead Editor at The Good Men Project
“Sharon’s course had great content, but I also appreciated that it was delivered in easy-to-do modules that any busy professional could keep up with. I was already doing an occasional blog post, but with information that Sharon shared, I’ve been able to really hone my blogging strategy to grow my practice.” -Erika Martinez, Psy.D.